Gita : Ch-9. Slo-24.

Srimad Bhagavad-Gita : Chapter-9. ( Raja-vidya-raja-guhya-yogam) Slokam-24. ( I am the only enjoyer and the only object of sacrifice. Those who do not recognize My true transcendental nature fall down.) aham hi sarvayajnanam bhokta ca prabhureva ca, na tu mamabhijananti tattvenatascyavanti te. hi aham eva = why because ( surely/certainly ), I am only; sarva-yajnanam = of all yajna-s; bhokta ca prabhuh ca = Lord and enjoyer ( taking in ); tu te mam tattvena = but they in reality Me; na abhijananti = do not know ( Me in real tattvam); atah cyavanti = therefore, slip and fall down and bewilder in the 'samsaram.'...